Aura Prive Background

with nature’s rhythms and beauty. The founder’s journey began with a deep connection to the Danish coastline’s dramatic seasonal changes and evolved through a career in biochemistry and the art of jewelry, with the Smykke Copenhagen brand. This path led to an interest in perfumery as a way to capture and express nature’s fleeting aromas. The collection aims to offer an olfactory tribute to nature, designed to enhance the wearer’s presence, confidence, and imagination with artfully crafted scents. The Aura Privé collection focuses on natural and distinct scents without compromising on quality, eschewing preservatives, colorants, phthalates, parabens, and GMOs. The vegan and cruelty-free products guarantee at least 30% natural essential oils in each perfume, ensuring a natural silage and sophisticated scent that aims to resonate with and amplify the personal stories of those who wear them.